At Channel 4, it’s in our DNA to take risks and be distinctive. As Campaign’s 2015 advertiser of the year, we strive to ensure this distinctiveness transcends beyond programming and into our marketing and communications too.
Join Channel 4 Paralympic Presenter Ade Adepitan for a light-hearted look at advertising which flirts with controversy, pushes boundaries and doesn’t shy away from taking risks.
Ade will be joined by AMV BBDO’s Joint Chief Strategy Officer, Craig Mawdsley, Channel 4’s Chief Marketing Officer, Dan Brooke, Paddy Power Betfair’s Head of Communications, Paddy Power, and Star of the Last Leg Alex Brooker, to explore how marketers should be brave with their creative messaging and bold with their communication plans, plus they’ll examine the rewards which can be reaped when its risky advertising strategies pay off.
By Invitation Only + Platinum & Super Delegates