Tracks Venues

In this session...

Sports marketing has a problem with women, but is the problem women, or the marketing industry?

We know that This Girl Can. But can she sell?

There’s a paradox at the heart of sports marketing:

Rihanna, Rita, Christy...The women driving sports biggest brand campaigns don't play sport.

With a few high profile exceptions, sport sponsorship remains a men-only club.
Yet the market for women’s professional sport is growing fast, with a higher media profile than ever before.

London 2012 created a generation of brilliant new female stars who were embraced by an enthusiastic public.

Strong, sexy and smart, women athletes are telling a new kind of sports story, so where are the brands?

Be part of the debate at AWE with #HavasTogether View Less


Alison Kervin Sports Editor The Mail on Sunday
Katie Mulloy Editor Women's Health Magazine
Pedro Avery Global CEO Havas Sports & Entertainment
Liz Lowe Corporate Responsibility & Sustainability Manager Coca-Cola Great Britain
Richard Gillis Sports business journalist, author and consultant Founder of Unofficial Partner
Christopher Carroll Former EMEA Marketing Director Under Armour

Event Details

Event Type Seminar

Track  Agency 

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.