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In this session...

Sitting on mountains of siloed marketing data? Most advertisers are.

We all want to use this data to optimize ad spend or improve customer journeys; however we are challenged with huge volumes of data that we cannot combine.

In this session, we’ll talk about tools to solve these issues. You’ll also hear from our customers about breaking down the walls between CRM, advertising and web analytics silos. Lastly, we’ll suggest an easy first step on the road to unshackling your data.

Presented with


Annie Symington Head of Analytics MultiChoice
Chris Gale Business Manager Google Cloud

Event Details

Event Type Workshop

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