In this session...
Content, data, technology. Which has the biggest effect on achieving advertising greatness? Whilst we know the ideal answer is a combination of all three, what if you could only afford one?
Yahoo's hosting a shoot-out. You will be treated to a feisty and fun debate about which one would triumph. Three media mavericks defend their corner to the hilt: James Morris, Global Head of MediaCom Beyond Advertising, Casper Schlickum, co-founder and CEO of Xaxis and Jay Stevens General Manager, International at the Rubicon Project
Who will win? Come and have your say!