In this session...
Face it – most brands are irrelevant to most consumers.
The outstanding exceptions are brands who embed themselves in culture - engaging on things that people care about. How are these brands at the forefront of the zeitgeist? Where’s the evidence that culturally-connected brands grow quicker?
Learn from a new study that shows how successful brands thrive by delivering ‘cultural value’. Hear how our panellists have rethought talent, experience and innovation - investing in genuinely culture shaping activities.
Join us as we ask what it takes for a brand to define rather than follow culture? Can it be achieved at scale? How have the best-in-class brought to life their role in culture through experiences, communities, activism?
See what it really takes to switch a whole organisation on to culture and shift the dial on consumer love.