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In this session...

Great creative has always been the heart of effective advertising, yet it seems to be lacking in mobile. With so many ways to understand and engage consumers through interactivity, data and programmatic, why aren't we making mobile creative GREAT? Join leaders from top brands as they discuss the steps they’re taking to understand and deliver breakthrough creativity that engages consumers on the most important screen--the mobile one.

Presented with


Owen Hanks General Manager International Kargo
Alex Newman MD Mobile EMEA OMD
Mike Newcombe Director of Mobile Advertising Time Inc. UK
Ben Phillips Global Head of Mobile Mediacom
Neil Bruce Head of Mobile, UK Mindshare

Event Details

Event Type Workshop

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