In this session...
For many years women’s sports have struggled to gain the attention of major sponsors and broadcasters because of the belief that there is little to gain from the investment. But as women’s buying powers increase along with their passion for sport, health, and fitness, we ask a panel of experts whether the time has finally come for brands to embrace women’s sport.
For many years women’s sports have struggled to gain the attention of major sponsors but this myth is finally being put to bed and brands which contribute and lead the way in this monumental shift, will feel the impact for many years to come.
This session will bring to the stage some of the most influential personalities from the sectors which have direct influence on where women’s sport will go in the future.