In this session...
Online video is expected to make up 12.8 per cent of global digital ad spend (source:Newcast) by 2017 and vloggers are selling out stadiums and have fan bases boy bands would kill for.
Join a leading panel from The Sun, Unruly and Carat together with a rising social media star as they discuss what makes vlogging so popular, where does its future lie and how can brands work with this new breed of celebrity?
The Sun’s Head of Strategy, Derek Brown, will be leading the discussion around what a brand’s social video strategy should be, how emotions drive brand metrics and also some of the challenges facing video advertisers e.g. ad blocking and viewability.