In this session...
Giles Hedger, Chief Strategy Officer of FCB Inferno, the agency behind This Girl Can and the Alphabet of Illiteracy, hosts a panel with The Big Issue Group’s Executive Chairman, Nigel Kershaw OBE, speaking on how commercial partners can truly benefit from innovative charity partnerships. Director of Policy and Comms for the UK’s biggest children's charity, Barnardo’s, Gill Holmes, will talk about why marketers need to wake up to the changing face of British society, and make a commitment to social good. Pearson’s VP for Brand & Social Impact, Emilie Colker, will demonstrate how CSR initiatives can achieve global impact.
Whilst brands are increasingly playing a role in society, the speakers will discuss this growing imperative and how commercial partnerships can benefit brands and charities.