In this session...
Hollywood Award Ceremonies are a ratings phenomenon.
They’re also completely formulaic.
It’s a formula brands should understand.
Because, under the glitz, gowns and awkward punchlines, award shows are a masterclass in making million-dollar content from absolutely nothing.
Using his expertise in film theory (and shamelessly exploiting the talents of Ricky Gervais), Daniel Zeff explains how to create content that does for your brand what the Oscars does for the film industry.
He’ll explain ‘authenticity’, what that word really means, and how you can create it.
He’ll help you understand jeopardy and how to construct it.
And he’ll share why making content of the right length, for the right platform, in the most engaging way, can be as formulaic as a Best Actor’s acceptance speech