In this session...
Out-of-Home is rich with creative opportunity, but are brands being bold enough when it comes to digital creativity and new tech? What is the untapped potential of digital Out-of-Home? And what imminent innovations and solutions are set to unlock the true art of what is possible?
Join Exterion Media and our panel of experts, who will be discussing and debating the challenges and barriers to creativity in this space. While some brave brands have hit the headlines by harnessing the true power of this medium, many would argue that these campaigns are few and far between. Why is innovation in digital OOH the exception and not the norm? More than a decade on, we ask whether the industry is making best use of this medium.
See our panel go head to head in a session that promises to deliver a lively debate amongst senior leaders and influencers in the industry. Following on from the panel discussion, the winner of our Creative Idol competition will be announced!