In this session...
Join TBWA\London’s Chief Strategy Officer, Amelia Torode and leading figures from well known brands including Spotify, King.com and Buzzfeed to discuss how agencies need to adapt to meet the needs of the modern marketer.
The marketing landscape has changed beyond recognition and it’s being led by new, innovative clients. Spotify, Airbnb, Uber, Netflix – the list goes on and will continue to grow. These guys are more disruptive, more creative, more dynamic than us. Not for much longer. Our panel of experts will ponder how these guys work and discuss the changes creative agencies need to undertake to catch-up with them. Our panel includes marketing heavy-hitters from 21C brands, including Spotify, King.com and Buzzfeed.