History of Advertising Trust (HAT)

Preserving the Past - Documenting the Present - Inspiring the future

Over the last thirty five years, The History of Advertising Trust has amassed the largest archive of British advertising in the world. It is a unique collection that dates from the early 1800s to the present day. And it continues to grow. It provides examples of the work, the stories behind the names and brands on our High Streets, the ideas and research that led to their development, within the context of the advertising industry in particular and society as a whole.

We aim to not only preserve and document all this work in an easily accessible form but to offer it as inspiration for today’s students and practitioners alike.
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