Paul Adams’ understands the importance of storytelling from all angles. He started his career client side at British Airways, where he led BA’s digital creative strategy. And has since held several Head of Digital leadership positions in some of the most prestigious creative agencies, such as CHI&Partners and Leo Burnett, servicing world leading brands. Paul now heads-up iProspect’s Client Leadership team and plays a pivotal role in ensuring that his clients’ brand stories are skillfully told through digital channels. He is a passionate speaker about storytelling and how brands can build emotional connections in a digital world.