Tracy De Groose

Tracy was appointed UK CEO of Dentsu Aegis Network in May 2014, having previously held the position of UK CEO of Carat. At Carat, Tracy grew the agency into a £1billion billings business and one of the Top 100 Companies to Work For, which in 2013 was named the fastest growing network by RECMA. Her earlier career saw her tackle some of the UK’s biggest marketing and communications challenges, both agency and client side. From 1992-1998 at Whitbread, Tracy transformed Stella Artois into a top ten FMCG brand and FMCG brand of the year in 1998. She went on to hold senior positions at Starcom and Naked Communications, before joining Dentsu Aegis in 2009. Tracy is also an executive member of WACL (Women in Advertising and Communications, London), and regularly volunteers her time to guide and nurture the next generation of talent as a Marketing Academy Mentor.
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