As UK Head of Agency Relations, Ed is responsible for building meaningful and sustainable relationships within the media and advertising community and for ensuring that Facebook delivers best-in-class service levels and ideas to our clients. Most recently, Ed has been focused on the role of paid advertising on Instagram, bringing many of the world’s leading brands to life. Ed joined Facebook from Channel 4 where his five year tenure was marked by incredible growth and innovation. His responsibilities included driving the commercialisation of C4’s VoD service 4oD across multiple platforms and devices, and being part of the team that secured the landmark deal to broadcast all of C4’s output on You Tube. Ed also led the display sales team, responsible for revenues across C4, E4 and 10 lifestyle UKTV websites.