Misha Sher

Misha Sher is an international sports marketing executive with over 15 years experience advising blue chip brands, talent and rights holders on driving maximum impact from sponsorship. As the Head of Sport & Entertainment EMEA at MediaCom, he oversees a division responsible for optimisation of client’s investment across sport & entertainment while being fully integrated with the overall communication and marketing strategy. MC Sport & Entertainment combines the most comprehensive consumer and brand insight with intrinsic knowledge of all sponsorship channels to identify, secure and activate partnerships that deliver long lasting brand impact. Prior to taking up his current position, he managed commercial and brand partnerships for Brazilian icons Pelé and Neymar Jr, orchestrating high profile endorsement partnerships with brands like P&G, VW, Subway, Coca-Cola and Shell.
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