Sam is a pioneer in the understanding and application of sound in media, marketing and advertising having worked right across the radio industry. Now at Bauer Media he is Creative Director of Commercial Audio for Bauer’s London and National stations, KISS FM UK, incl Kisstory and KissFresh, Magic, Absolute Radio, Planet Rock, Kerrang and Heat Radio as well as working closely with Bauer’s International radio portfolio.
He manages a department of writers, producers and composers creating sonic content for advertisers on radio and multi-platform campaigns across Bauer’s Magazines and TV channels Grazia, FHM, Heat, Closer, MCN, The Box and 4Music. He is also a respected presentation trainer, an associate Skillset lecturer in ‘Sound Marketing’ and is particularly interested in psychoacoustics, how sound can subliminally affect aspects of human behaviour.
Sam Crowther Job Title Creative Director of Commercial Audio Company BAUER MEDIA RADIO