Michael has 15 years’ experience as an MD working across event marketing, PR and experiential.
Since 2013 he has been building new UK experiential agency – psLIVE, and has carved out a major foothold, with significant year on year growth in the very competitive experiential sector. This was achieved by trading on robust use of data and the amplification of the live experience in the digital/social space. Increasingly psLIVE is achieving its vision of putting experiential at the heart of a media plan and leveraging bought, owned and earned channels around content created from their live work. An enviable portfolio of award winning work includes adidas, British Airways, 20th Century Fox and Microsoft.
In his time Michael has flown a hot air balloon through Tower Bridge for Disney, hired a US Navy aircraft carrier to launch X Men, and painted a 200ft tall Homer Simpson in his pants next to the Cerne Abba chalk giant heritage site: The world's greatest PR stunt according to the BBC!