Pedro Avery

Pedro started his career in 1988 at the advertising agency D’Arcy Massius Benton & Bowles before moving to JWT for 6 years. He then joined the start-up BLM in 1997 where he helped grow the company to become the UK’s leading independent media agency. Following its acquisition by Havas in 2008, Pedro rose to become Chief Executive Of Arena Media and Group Managing Director of HAVAS Media Group UK (Inc HAVAS Sports and Entertainment Cake) . In December 2015, Pedro was appointed Global CEO for Havas Sports & Entertainment. 
Pedro loves rugby and sailing and also holds a pilot’s license.
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