Keith Jopling

Keith Jopling is Spotify’s Global Head of Strategic Intelligence, leading a function and team that covers the competitive landscape, new market opportunities and long-term strategic goals. He has a 20-year background in insights, strategy, innovation and professional consulting in the entertainment, information and digital technology sectors.

Prior to Spotify, he was SVP at the strategic marketing consultancy KAE, where he led ‘TMT’ business and was responsible for building client relationships include Sky, Canon, Samsung and music & entertainment clients including Live Nation.

Between 2010-2012, he ran development projects in the music industry for both the BPI and ERA in areas including customer loyalty, format-shift, innovation in new music services, partnership and sponsorship. Between 2007-2010, Keith worked on major digital development or strategy projects for EMI, Live Nation, Arqiva, Nokia, Sony Music & AIM, Universal Music, Daily Mail Group and others. He has also done music service development for audio brands like Bowers & Wilkins and Bang & Olufsen and delivered numerous projects for trade bodies in music.

Keith was Research Director and IFPI 2000-2006 and was responsible for music industry insight, including the launch of the IFPI Digital Music Report and Recording Industry in Numbers.

As a business educator, he has taught at NYU, ACM Guildford, Goldsmiths London, Syracuse NY, Belmont Nashville and Danube University, Krems, Austria. Between 2012-2015 he taught at Henley Business School where he designed and delivered the Innovation and strategy modules of the MBA for the Music and Creative Industries.
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