James Hayrs

James is head of Partner Studios at AOL UK running a team that helps advertisers tell their brand story across the AOL brand portfolio including The Huffington Post, MSN, Engadget, TechCrunch, Xbox, Skype and AOL's online TV and video publisher portfolio. Before joining AOL he had his own creative tech business advising brands on how technology could be used to enhance their online content messaging.
James has always worked in content solutions beginning his career as Promotions Director of Conde Nast's GQ before moving on to run content divisions at Emap, Hearst and Microsoft. His teams have gained widespread recognition for work in the branded content space most notably at the Campaign, Media Week, PPA and IPA Awards.
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