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In this session...

The media environment that brands have to operate in has transformed. Ever-evolving technology and platforms have altered human behaviour. Content is discovered and shared in shorter cycles, necessitating new formats. Trust in media and brands is at an all-time low and the emergence of the fake news phenomenon has ushered in a whole new set of challenges for us all. Our panel will discuss the ways in which companies and organisations can prepare and equip for their brand to be seen and to thrive in this new world.

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Danny Whatmough Head of Social, EMEA Weber Shandwick
Vivian Schiller Editor-in-Chief Weber Shandwick
James Montgomery Director, Digital Development BBC News
Jim Waterson Politics Editor, UK BuzzFeed

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Content   Transparency 

Track  Agency 

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