In this session...
Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by The Economist. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!
The Economist's Publisher Story provides a deep dive into a specific topic each week, presenting authoritative, mind-stretching journalism covering the world's most influential news - all on a new platform for a new audience.
We'll discuss the challenges and opportunities of bringing an established news brand, founded in 1843, to Snapchat. And although we might appear to be strange bedfellows, we'll explain what we learned about Snapchatters' appetite for our content, and why we think The Economist's global, analytical approach is a good fit for the platform.