In this session...
When was the last time you had a conversation with a brand like a friend? You simply don’t. You have highs and lows. And in most cases, they’re few and far between. But with the emerging creative canvas of Machine Learning, Artificial Intelligence, Natural Language Processing, AR and VR there has never been greater opportunity for a brand to genuinely achieve a 1-to-1 relationship with someone.
This talk will explore how recent R/GA innovations such as the award-winning
Nike On Demand service, Unilever’s Little Brush Big Brush Facebook chatbot and The Cosmopolitan’s newest concierge ‘Rose’ are enabling consumers to have conversations with new friends.