Tracks Venues

In this session...

The continued rise of the experiential, sharing and data economies has been shaped by changing consumer values in which new aspirations have emerged. While we play catch up, the experiential and sharing economies are going 2.0.

Join our panel where we ask what advertising should now look like in a world where people value experiences over 'things,' and continue to seek smarter, more meaningful, personalised and trusted relationships with brands.

The continued rise of the experience, sharing and data economies has been shaped by changing consumer values in which new aspirations have emerged: While we play catch up, the experience and sharing economies are going 2.0! The restless pioneers in this space; such as AirBnB have made a play to own the whole vacation experience, and not just where you stay. Uber have launched their challenge to Deliveroo. We ask what should Advertising now look like in a world where people value experiences over 'things' and seek smarter, more meaningful, more personalised and trusted relationships with brands.

We know that one of the best ways to establish trust is through two-way dialogue between a brand and an audience in the context of a brand experience, and that the most personalised, most dynamic advertising content will arise from the experience with ever more immersive technology as both enabler and amplifier. Are you experienced? Join our distinguished panel of futurologists
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Presented with


Speakers

Julian Douglas Founder Lucky Voice
Leila Fataar Head of Culture & Entertainment Diageo Europe, Diageo
Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft Microsoft
Yasmin Arrigo Head of Audience Engagement Event Magazine
Michael Brown Managing Director MKTG UK
Helen Marriage Independent Producer & Consultant Artichoke

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Data 

Track  Agency 

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