In this session...
“Cross-screen” is TV and digital and not just desktop and mobile. From TV to personal digital devices, consumers watch their favorite shows and videos at home and on the go. As marketers, you need to know did your target audience see your ad, on what screen, and did they take action.
Come hear industry leaders answer those questions and more in a lively panel discussion about the science of cross-screen marketing.
The advertising industry lacks the technology to deterministically map TV viewerships to digital behaviors and actions creating a siloed approach to cross-screen marketing. The market relied on small panels for viewership data and probabilistic models for cross-screen mapping. In this panel discussion, we get marketing experts to answer the hard hitting questions on how to get past the disparate data sets and create unified audience segments across screens for a holistic marketing outreach strategy and higher return on ad spends.