Tracks Venues

In this session...

Join Mark Earls, The Herdmeister, as he dons his best glittery jacket and presents a host of marketing and analytics luminaries as they race against the clock to try to solve the biggest issues in social media. There will be letters + numbers galore as they try to find the most meaningful metrics and processes from the anagrams, all to get a return. Using the best case law from #IPASocialWorks, our game will fight against rounds of random numbers and help solve the ultimate conundrum “How can I get more from social?”

#IPASocialWorks is the first global cross-industry body to help brands, agencies, researchers and social media owners develop a more ROI-driven and robust approach to measuring social. #IPASocialWorks is a collaboration between the IPA, The Marketing Society and the MRS, and supported by Facebook and Twitter. Industry experts under its banner have produced three extensive Guides – ‘Measuring not Counting’; ‘Integrated not Isolated’: ‘One not Everyone’. View Less

Presented with


Speakers

Mark Earls Herdmeister Herd Consultancy
Fran Cassidy Founder Cassidy Media Partnership
Merry Baskin Founder Baskin Shark
Elle Graham-Dixon Strategy Director and partner BBH
Alex Pettitt Associate Head of Live and Social Alex Live
David Gamble Founder & Creative Director Hometown London
Scott Morrison Co-Founder ThinkSprint

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Mobile   Data 

Track  Agency 

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