In this session...
Fed up of feeling like the sober one on a big night out? With B2C marketers declaring undying love for funky formats like VR and AR, their B2B mates are all too aware of how crazy it sounds. We’ve pulled together a panel of pioneering B2B marketers, including LinkedIn’s Jason Miller and Velocity Partners’ Doug Kessler, to cut through the big talk. They’re ready to wake up, smell the coffee, and pick out the creative ideas that can actually make a difference to your brand.
Itssshh going to be amazshing III tell you!!! There’ll be VR and AR and live video and influencers and... whatsssh that you say? How will we meassshure it? I dunno. What are you anyway – ssshome kind of B2B brand?
Advertising Week Europe can make B2B marketers and agencies feel like the sober ones on a huge night out. You’d love to get into the spirit and declare undying love for funky new creative formats – but you can’t help thinking how crazy those ideas actually sound. Do you have to sit back while B2C gets all wild and wacky? Do you need to throw caution to the wind? Or is a creative idea that might actually happen worth far more than all that big talk? We’ve pulled together a panel of pioneering B2B marketers, including LinkedIn’s Jason Miller and Doug Kessler of Velocity Partners, to find out.