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In this session...

We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. There’s no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Emotion and data — can marketers have it both ways? Learn how brands and agencies are using data and tech while still developing, telling and marketing meaningful messages to the consumer.

Presented with


Scott Allen CMO UK Microsoft
Shula Sinclair Global Strategy Partner MEC
David Burnand Director of Enterprise Marketing EMEA Adobe
Rich Harris GVP Oracle Data Cloud
Jay Sears SVP, Media Solutions Mastercard

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data & Analytics 

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