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In this session...

With the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting, it is the dawn of a new era when it comes to measuring the effectiveness of advertising spend. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Presented with


Speakers

Jane Christian Head of Business Science MediaCom
Terrie Brennan EVP/General Manager, Advertiser Solutions Nielsen
Tony Evans Director of Marketing Science EMEA Facebook
Jasper Jackson Assistant Media Editor Guardian News & Media

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data & Analytics 

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