Tracks Venues

In this session...

Cookies have been a great source of information, telling us the who, the when and the where of consumer behaviour. But with the imminent arrival of GDPR legislation in 2018, businesses need to think wider than the cookie. 

In this session we will be looking at macro inputs and their ability to provide real world, real-time moments. Is this the future of marketing?

Presented with


Speakers

Richard Dunmall President Media iQ
Celine Saturnino Chief Commercial Officer Total Media
Jeff Misenti Managing Director of Audience, Insight and Development News UK
Yves Schwarzbart Head of Policy & Regulatory Affairs Internet Advertising Bureau
Alistair Maccallum Chief Executive Officer m/Six

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data & Analytics 

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