In this session...
People are more curious than ever and are increasingly interacting with the world via myriad technologies, especially mobile. Search is moving from keyboard and touch screen keywords to voice search-enabled conversations with our phones — an ‘always- on’ machine learning-powered assistant. In the process, our relationship with tech is becoming ever more personal and intimate.
Today, we’re almost as likely to ask fundamental human questions like "OK Google, what’s the meaning of love?" as we are to request help for queries like: "OK Google, where’s the nearest Vietnamese street food restaurant?”
In this brave new world, brands that can predict our needs and assist in realising our dreams will have a huge advantage. But CMOs are attempting to keep up with this transformation of search into an always-on assistant.
Find out what this shift in search means for brands and consumers with an expert panel of journalists, researchers and marketers.