Tracks Venues

In this session...

When did the polls ever get it wrong? The shock results of the UK election, the EU referendum and the Trump phenomenon show that big data can result in big misunderstandings.

What lessons can adland learn from such over reliance on audience data? How do we break the bind we find ourselves in between mass reach and precision targeting?

2017 has to be the year we get a grip on our relationship with data.

Presented with


Nick Hewat Commercial Director Guardian News & Media
Ben Shimshon Founding Partner BritainThinks
Anushka Asthana Political Editor Guardian News & Media
Karen Crum Planning Partner McCann London
Rebecca Burchnall Head of Audience Planning PHD UK

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data & Analytics 

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