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In this session...

How do you get the attention of hard-pressed journalists? What pushes their buttons? Do they want to write about colourful entrepreneurs or cold facts? How do they work with the commercial teams? Are they really “wallflowers at the orgy” or more involved in shaping the business agenda?

Propeller brings a panel of national tech, marketing and business journalists to AWE once again for a provocative discussion chaired by Propeller founder Martin Loat. Don’t miss this essential session for business development directors, PR specialists, brand reputation guardians and start-up entrepreneurs. The takeaways will help you craft your company messages and prep for that all important first business profile.

"Working as a journalist is exactly like being the wallflower at the orgy...everyone else is having a marvellous time, laughing merrily, eating, drinking, having sex in the back room, and I am standing on the side taking notes.”
― Nora Ephron
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Presented with


Speakers

Francine Lacqua Anchor and Editor-at-Large Bloomberg Television
Alex Lawson Business News Editor London Evening Standard
Martin Loat Founder Propeller Group
Christian May Editor-in-Chief City A.M.
Daniel Thomas Deputy Companies Editor Financial Times

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling 

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