In this session...
The over-50s have never been more powerful and adventurous, nor more under-represented in culture and advertising, yet the millennial market is every marketer’s obsession. Rob Weston, Director of Brand and Marketing, joins Vicki Maguire, Executive Creative Director at Grey London to ask: how can we not only represent and appeal to a generation of older people in a way that is meaningful, but in a way that is successful too?
In this exclusive session, join the UK's biggest retailer and creative agency Grey London as we discuss how the 50+ generation is represented in advertising and how we should address an audience which has in the past been stereotyped and at worst, ignored.
We’ll get under the skin of how an icon of British culture has committed to reconnect with its core base of older women and how, by returning to core values of careful listening, they rediscovered a generation of women that are different to previous generations - who don’t define themselves by their age but by their attitude and philosophy on life.