In this session...
Believing video games are just for geeks is a cliché that’s decades past its sell-by date. Video gaming is a big business. The industry makes more money than Hollywood, and today, it’s a driving force behind mainstream fashion, film, music, celebrity, and sport.
YouTube plays a fundamental role in this games ecosystem, giving players their fixes, launching new careers, and helping brands stay relevant. In the battle for audiences attention, understanding the world of gaming is a must for marketers that want to level up.