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In this session...

Believing video games are just for geeks is a cliché that’s decades past its sell-by date. Video gaming is a big business. The industry makes more money than Hollywood, and today, it’s a driving force behind mainstream fashion, film, music, celebrity, and sport.

YouTube plays a fundamental role in this games ecosystem, giving players their fixes, launching new careers, and helping brands stay relevant. In the battle for audiences attention, understanding the world of gaming is a must for marketers that want to level up. View Less

Presented with


Rick Edwards Presenter of BBC3’s Free Speech, and author of ‘None of The Above’.
Kieran Long Keeper of the Design, Architecture & Digital Department V&A Museum
Hollie Bennett Community Manager Sony
George Panayotopoulos Global Gaming Content & Partnerships YouTube

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Music   Video   Entertainment 

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