In this session...
Forget Mad Men vs. Math Men – it’s now Mad Men vs. The Machines.
Forward-thinking creative agencies are beginning to investigate how they work with A.I., following the lead set by media agencies. But where does real potential lie and how much will creative agencies have to change? Is A.I. going to fundamentally transform the DNA of how they operate and mean the end of capturing ‘lightning in a bottle’? What skill sets will the ECD of the future need or are they redundant?
Propeller presents a session featuring creative and media agencies already working with A.I. and focusing on the friction points and the learnings.
The waves of change will not roll back, so marketers and agencies looking to steal a lead and develop their competitive advantage need to attend this panel.