In this session...
Join us for the launch of a new IPA initiative – a charter enshrining good practice commitments for agencies that want to deal fairly and openly when partnering with start-ups. At Advertising Week 2016, we heard some case examples of what not to do when entering this new and exciting area. Since then we've been collating more examples of good and bad behaviour from agencies, start-ups and intermediaries.
By consulting with practitioners across the spectrum, we have compiled a guide to best practice and drawn up a charter for agencies to commit to. We are asking the industry to abide by this new charter. Our panel will outline top tips for agencies and start-ups, and 10 new best practice ‘marriage vows’ to abide by.