Returning to Advertising Week Europe for the third consecutive year, the Native Ad Forum from Sharethrough provides insight from a number of key industry thought leaders through the eyes of both brand marketers and publishers. We will host a series of talks and panels to interrogate how Native has matured and what the future holds.
10:00AM - OPENING REMARKS
Regional Director, EMEA, Sharethrough
10:05AM - KEYNOTE "WHY NATIVE IS THE ONLY VIABLE OPTION FOR MOBILE"
10:25AM - ADVERTISER LIGHTNING TALKS: THE ATTENTION ECONOMY
SVP & Commercial Director, VICE
EMEA Director of Development, Match Group
Managing Director, Playbuzz
EMEA Director, MOAT
11:10AM - ADVERTISER PANEL “THE CONVERGENCE OF PROGRAMMATIC AND NATIVE”
Director of Audience & Programmatic, UK, Yahoo
Global Strategic Partnerships Director, Infectious Media
GM UK, The Trade Desk
Chief Commercial Officer, Total Media
11:50AM - PUBLISHER LIGHTNING TALKS: IS THE AD FUNDED INTERNET SUSTAINABLE?
Business Ops Director, CNN International
Head of Sales, LADbible Group
12:30PM - PUBLISHER PANEL “FRENEMIES WITH BENEFITS - ARE PLATFORMS A THREAT TO PUBLISHERS?”
Strategic Partner Director, Sharethrough
Global Head of Innovation & Content, Vizeum
Head of Emerging Platforms, Mail Online
Director of Digital Strategy, News UK
CEO & Co-Founder, Skimlinks