In this session...
Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by B/R. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!
B/R, an international Snapchat Discover partner, covers the moments in sport and culture millennial fans care most about. B/R is reimagining the traditional notion of football and other sports coverage, taking inspiration from the wide world of pop culture with a relentless approach that is changing the game.
Join B/R as they discuss the ins and outs of creating and covering football and global sport catered to millennial fans. The session will include an overview of B/R's channel, best practices and content mix, unique engagement methods, concepts of themed editions and brand partnership successes. There will be a surprise guest that joins us in the session to create some real-time content that will be featured in an upcoming Publisher Story!