In this session...
Content is changing. We're moving away from the old model of traditional news brands distributing editorial content through their formal channels. We're evolving into a world of circulation where consumers and platforms move news and content around. We now have young influencers producing content — such as photographs of new trainers gaining thousands of likes and comments - alongside news brands sharing content with other news brands and platforms to gain reach.
In this session, we'll explore who's going to win or whether there's space for all parties. Should content be produced just because it's sharable, rather than relevant or accurate? It'll be a lively debate, so come armed with your opinions and an open mind!