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In this session...

Everybody knows that digital video has been all the rage for a while now, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of video viewers to watch without brand messages? After all, streaming services are now offering higher subscription fees to eliminate advertising. Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.

Presented with


Speakers

Katie Deighton Video Reporter & Researcher The Drum
Anna Bateson VP, Platforms & Partnerships Guardian News & Media
Ed Couchman Head of Agency Relations UK Facebook
Steve Ford VP Sales Europe Twitch

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Video 

Track  Video 

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