In this session...
Everyone is talking about winning through personalisation at scale but who is actually achieving it? A recent study among senior marketers looked at the challenges in creating customer-centric ecosystems and outlined how over-performers are getting that all important single, unified view of their consumers by connecting the dots between how they shop, consume and engage with their brand. Learn about the six essential components required and hear how two brands are prioritising activities and leveraging data to drive growth.
The idea of an organization aligned around the customer is not a new one. But consensus is emerging about how to actually achieve it. Attacking the problem systemically, and harnessing the various data sets at the company’s disposal into an integrated, customer-centric Marketing OS is the unlock. By breaking down internal barriers and providing friction-less, genuine customer experiences, marketing efficiency will increase exponentially – hear how..