In this session...
In a context of increasing uncertainty – political, institutional, & cultural – how do brands calibrate for shifting behaviours, attitudes, & beliefs? A panel of experts will debate the mood of the contemporary British public based on a new UK-wide consumer study – from McCann Worldgroup's Truth Central unit exploring:
• The macro-level & micro-level truths shaping today
• The impact on business, consumer buying decisions & brand relationships
• Creativity for brands to thrive in tomorrow's Britain