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In this session...

In a context of increasing uncertainty – political, institutional, & cultural – how do brands calibrate for shifting behaviours, attitudes, & beliefs? A panel of experts will debate the mood of the contemporary British public based on a new UK-wide consumer study – from McCann Worldgroup's Truth Central unit exploring:
• The macro-level & micro-level truths shaping today
• The impact on business, consumer buying decisions & brand relationships
• Creativity for brands to thrive in tomorrow's Britain

Speakers

Mark Lund CEO McCann Worldgroup UK
Rodney Collins Regional Director EMEA McCann Truth Central
Joey Jones Head of Public Affairs, UK Weber Shandwick
Edith Bowman Presenter & Broadcaster

Event Details

Event Type Seminar

Related Topic Area  Business   Culture 

Similar Interests  Agency   Politics 

Track  Agency 

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