Tracks Venues

In this session...

Content marketing will account for 64% of paid media on mobile by 2020, but we have still failed to create a consistent measurement of success within the industry. We will discuss how best to work together to create a measurement that can provide value for clients, agencies and content creators.

Presented with


Lucy Marchington Head of Marketing, FT² Financial Times
Stephen Millar Business Director Mindshare
Dale Lovell UK MD & CDO Adyoulike
Jess Davies Uk Editor Digiday

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Data 

Track  Storytelling 

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