Tracks Venues

In this session...

We will look into the megatrends, including EU General Data Protection Regulation Pii rules, Programmatic Trading and Content Financing, and how they affect the two most significant areas of trust in advertising: The relationship and evolution of transparency between advertisers, agencies and media owners, and the privacy debate around personalisation and targeting of ads against consumers.

Presented with


Speakers

Sam Tomlinson Partner PwC
Marshall Manson CEO Ogilvy PR UK
Tim Elkington CSO Internet Advertising Bureau
Daniel Robb Chief Marketing Officer Rentalcars.com

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Transparency 

Track  Agency 

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