Sam Tomlinson

Sam is a partner in PwC’s media assurance practice and has worked with media organisations in London and New York since 1999. He leads PwC's award-winning work on audience measurement and advertising effectiveness and has advised clients on issues ranging from media audit to impact measurement to digital strategy to cross-border news consumption. He collaborated with industry stakeholders in developing the UK’s first industry standard for multi-platform audience measurement for business media, and launched the first truly global multi-platform audience measurement and campaign planning tool with the Financial Times.
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