Previously VP, Executive Creative Director of R/GA London, George is the co-founder of the revolutionary strategic and creative practice, Blood. Blood sits at the heart of the You & Mr Jones brandtech group. It has no departments, charges value not man-hours and vehemently does not seek a place on the roster. The company is designed to offer clients a new methodology that allows them to build their brands on technology, with none of the legacy problems that a roster agency might bring. Blood was founded in February 2016, has offices in New York and London and works for global clients on both sides of the Atlantic.