After starting her career on the WPP Fellowship enabling her to sample the riches of PR, Research and Advertising, Sophie originally decided she wanted to be a strategic planner.
After working for a WPP agency in Sydney for three years, Sophie found her true home at VCCP in London where she has been for twelve years, primarily as the Brand Planner on O2.
She was made the youngest and first female partner in the agency in 2006, became Head of Planning at VCCP in 2007 and was included in Management Today’s top 35 women under 35 in 2009. In 2011 she became Group Strategy Officer across the Partnership and she was included in the Part Time Power List in 2015. Most recently Sophie became CEO of VCCPme, the Data and Direct agency within the partnership.
Sophie has held positions within the IPA and currently serves on one of the Executive committees for WACL.